Area Sales Manager

Job Description: Area Sales Manager

Position Summary

The Area Sales Manager (ASM) is responsible for overseeing sales activities within a defined geographic area. The role focuses on achieving sales targets, building relationships with clients, and ensuring effective execution of sales strategies. The ASM serves as a bridge between the Regional Sales Manager and the on-ground sales team, ensuring smooth operations and consistent performance.

Key Responsibilities

1. Sales Management
   • Develop and execute sales plans to meet or exceed the area’s revenue goals.
   • Drive the promotion and sale of pathology lab services and diagnostic solutions.
   • Identify and pursue new business opportunities in the healthcare and diagnostics sector.
2. Team Supervision
   • Manage and guide the on-ground sales team to achieve individual and collective targets.
   • Conduct regular training sessions to enhance product knowledge and sales skills.
   • Monitor team performance, provide feedback, and implement corrective measures when needed.
3. Market Development
   • Build strong relationships with key clients, including hospitals, clinics, and diagnostic centers.
   • Conduct market analysis to identify trends, competition, and potential opportunities.
   • Represent the company in local trade events and customer meetings to promote services.
4. Operational Excellence
   • Ensure timely and accurate reporting of sales data and forecasts to the Regional Sales Manager.
   • Coordinate with logistics and operations teams to ensure smooth service delivery to clients.
   • Ensure adherence to company policies, pricing strategies, and regulatory requirements.
5. Customer Relationship Management
   • Act as the primary point of contact for clients within the area, addressing their needs and concerns.
   • Ensure high levels of customer satisfaction through proactive engagement and support.

Key Qualifications

• Education: Bachelor’s degree in Life Sciences, Business, Marketing, or a related field.
• Experience:
  • 3-5 years of sales experience, preferably in the healthcare, diagnostics, or pathology lab sector.
  • Proven ability to meet or exceed sales targets.
  • Experience in team management is preferred.
• Skills:
  • Strong interpersonal and communication skills.
  • Analytical thinking and problem-solving abilities.
  • Proficiency in CRM tools and MS Office Suite.
• Other:
  • Willingness to travel extensively within the assigned area.
  • Knowledge of pathology lab tests and diagnostic services.